Hitler’s Hindus: The Rise and Rise of India’s Nazi-loving Nationalists

Mein Kampf on sale at Mumbai international airport December 2017.

July 2008. I was on a cycling expedition, from the southernmost tip of India to its most northern state. Along the way, I took a pit stop at Nagpur, the geographic center of India and the epicenter of Hindu nationalism. There, I saw a building with a bizarre name: “Hitlers Den”. A pool parlor, its walls were emblazoned with tacky Nazi insignia, and on its shopfront – a swastika on full public display.
The swastika is not an unusual symbol in India. It’s ubiquitous. Markets, shops, homes, temples, vehicles, notebooks, property documents and even shaved heads are smeared with vermilion or turmeric swastikas, often with the words ‘Shubh Labh’, meaning ‘good fortune’.
But this was most definitely Hitler’s Nazi swastika – a tilted version of the Hindu swastika on a black background. This blatant display of Nazi symbolism was odd. What was “Hitler’s Den” doing in the middle of Nagpur? I wondered. I brushed it off as stupidity and cycled on.

The “Hitler’s Den” pool parlor in Nagpur, epicentre of Hindu nationalismShrenik Rao/Madras Courier
Ironically, Hitler – the genocidal maniac who murdered more than six million Jews, who propagated a Nazi ideology that promoted hatred, Aryan racial puritanism and white supremacy – continues to find many followers in India, a nation of predominantly brown-skinned people.
Here, Hitler’s brand of fascism has taken on a distinctly Indian flavour, authenticated with a combination of ethnic hatred and Hindu nationalism, in stark contrast to the principles of ahimsa (non-violence) that accompanied India’s freedom struggle

Recently, browsing through Facebook threw up an eerie shock. ‘Hari Om Heil Hitler’, said a post next to an image of a young Hitler, followed by a paean to Aryan values. The cover picture read ‘Aum, Hail Aryan, Hail Aryavart’, meaning ‘Hail Aryans, Hail Land of the Aryans.’ On display is his German screen name – ‘Kemradschaft Jeet.’

His feed is full of Nazi insignia with images of Hitler and graphics of Vishnu, a Hindu god known for several reincarnations. ‘Adolf Hitler, the ultimate avatar,’ said one image. ‘India’s Swastika God’, said another. Their posts reflect an oft-repeated theory in neo-Nazi web forums, that Hitler was a reincarnation of Vishnu.
Vile anti-Semitic obloquy accompanied it: “Germany is now a Rabbit under the shelter of Jewish Finance,”, “With the Hollywood movie industry and the majority of U.S. television networks, newspapers and publishing houses Jewish-owned, for nearly 70 years, the demonization of Adolf Hitler has been almost relentless.”

Rajesh Shah, one of the Indian owners of the ‘Hitler’ clothing store poses in a t-shirt adorned with an image of Mahatma Gandhi, in front of his shop in Ahmedabad on August 28, 2012.AFP PHOTO/Sam PANTHAKY
His friends comment in chorus: “Jai Shree Ram. Heil Hitler”, (‘Hail Shree Ram, Heil Hitler’), “Nazi the great”, “Hitler was supporter of Indian Nationalist.” Many of them shared a YouTube video with over 100,000 hits, entitled “Adolf Hitler, The Greatest Story Never Told”, alongside the salutation “Jai Hind” (“Victory to India”, an independence-era slogan.)

These posts are a putrid mix of anti-Semitic racism, misogyny and extreme Hindu nationalism. Evoking the widely held myth of Aryan racial superiority (appropriated to refer to ‘Aryan’ Indians) and the Nazi propaganda of the “sacralization of terror, embodied in the Kshatriya code and the Bhagavad-Gita”, these posts reflect the belief that Hitler was born to end Kali Yuga, the dark age of Hindu mythology.

As one post reads: “If we go to North East [of India] we find mixed races of Mongoloids and many more cases where pure Aryan bloodline was lost.”

Digging into social media reveals that there is a large and growing community of Indian Hindu Nazis, who are digitally connected to neo-Nazi counterparts across the world.

Other social media sites and online platforms too had their share of strange, yet fanatical admiration for Hitler, reframed with Hindu nationalism. “Hitler was great,” said ‘Hindu Hitler’ on rediff.com, a popular Indian web portal. “I too love Hitler and am one of his biggest fans! Hail Hitler!” said one comment on a YouTube channel run by NewsX, a 24-hour English-language news television channel in India. I also found India-based WhatsApp groups discussing Hitler’s “positive contributions.” They portrayed him as Germany’s great leader, a “patriotic nationalist,” who punished the “traitors.”

This strange adulation for Hitler has already gone beyond social media and entered our educational system. Schools across India have, wittingly or not, propagated Hitler’s “achievements”.

Not a Nazi: The traditional Hindu swastika, seen here on a temple worshipper’s shaven head, sits squarely on one of its ‘wings’ unlike the Nazi symbolRiyaz Shaik / Madras Courier

In 2004, when now-Indian Prime Minister Narendra Modi was the Chief Minister of Gujarat, school textbooks published by the Gujarat State Board portrayed Hitler as a hero, and glorifyied fascism. The tenth-grade social studies textbook had chapters entitled “Hitler, the Supremo”, and “Internal Achievements of Nazism”. The section on the “Ideology of Nazism” reads:

“Hitler lent dignity and prestige to the German government. He adopted the policy of opposition towards the Jewish people and advocated the supremacy of the German race.”

The tenth-grade social studies textbook, published by the state of Tamil Nadu in 2011 (with multiple revised editions till 2017) includes chapters glorifying Hitler, praising his “inspiring leadership”, “achievements” and how the Nazis “glorified the German state” so, “to maintain a German race with Nordic elements, [Hitler] ordered the Jews to be persecuted.”

In 2012, when tenth-grade students taking French lessons at a private school in Mumbai were asked to complete a sentence starting with “J’admire” followed by the name of the historical figure they admired most, nine out of 25 students picked Hitler. Students in the south Indian city of Madurai justified their admiration for Hitler, without even knowing that he was the leader of Germany.

Mein Kampf on sale at Mumbai international airport December 2017.Shrenik Rao / Madras Courier
Mein Kampf has also gone mainstream, becoming a ‘must-read’ management strategy book for India’s business school students. Professors teaching strategy lecture about how a short, depressed man in prison made a goal of taking over the world and built a strategy to achieve it.

This infamous polemic remains a money-spinner for publishers. English-language editions of Mein Kampf are published by a number of reputable Indian publishing houses, such as Jaico, Printline, Indialog, Maple Press, Mastermind, Prakash, Om Books, Rohan, Adarsh, Ajay, Embassy, Lexicon and Wilco. They fill bookshelves at airports, bookstores and online marketplaces, while cheap pirated versions fill pavement stalls in major cities. Crossword, the Indian book-retailing chain, has sold 25,000 copies in three years. Jaico alone sold 100,000 copies in seven years. It has also been translated into multiple Indian languages – Gujarati, Hindi, Malayalam, Bengal and Tamil – and those editions are sold across India.

It is certainly alarming that young people think it’s ‘cool’ to admire a murderous maniac. Is it the result of the naivety of youth, or of a sustained campaign of political patronage by Hindu nationalists?

In casual conversations, a surprising number of well-read, globe-trotting Indians shared a respectful, almost fanatical, admiration for Hitler. “This country needs a dictator like Hitler,” is a common trope I have heard from well-educated Indians with degrees from some of the best universities in the world. A poll conducted by the Times of India in 2002 found that 17 percent favored Adolf Hitler as “the kind of leader India ought to have.” It is not surprising then, that ice creams, pool parlors, restaurants, clothing stores, home furnishing stores, films and television shows have all chosen to use “Hitler” or “Nazi” as their brand names.

Indian policemen arrest an activist from India’s Hindu hardline group Shiv Sena, during a protest against the non-Indian origins of prime minister-elect Sonia Gandhi, . Bhopal May 18, 2004.REUTERS/Raj Patidar
Several Indian politicians have built formidable careers evoking Hitler’s ideology and publicly professing their admiration for him. “It is a Hitler that is needed in India today,” said Bal Thackeray, the leader of the Hindu extremist outfit Shiv Sena, in 2012.

Known for his exceptional bigotry, xenophobia and hate-mongering, his fascist ideology is eerily similar to, if not an exact replica of, the genocidal Nazi ideology. He has a track record of inciting tensions among Mumbai’s communities, urging Hindus to form suicide squads to kill Muslims. But he hasn’t stopped at ‘tactical’ acts of violence: he has created a distinct brand of Hindu fascism which explicitly seeks inspiration in Nazi genocide.
“There is nothing wrong”, he said, in a chilling interview in 1993 with Time magazine, “if Muslims are treated as Jews were in Nazi Germany.” Citing Hitler’s infamous polemic, he tried to apply fascist ideology in the Indian context. “If you take Mein Kampf and if you remove the word ‘Jew’ and put in the word ‘Muslim’, that is what I believe in,” he said.

His nephew and political successor, Raj Thackeray, took the baton. Speaking to journalists in 2009, he made this statement: “When it comes to organizational skills, there are few who can rival Hitler…there are several other things about Hitler, which any leader would envy.”

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